Cherry Farrow - Changing Lives one mind at a time
Cherry Farrow is a powerhouse of transformation, renowned for her ability to help individuals, organizations, and communities unlock their potential and thrive. Her life philosophy is simple yet profound: every human being has the resources within to succeed—sometimes they just need the tools to access them. Cherry’s passion lies in empowering people to master their mindset, overcome challenges, and achieve unprecedented levels of personal and professional success.
As an internationally accredited trainer, motivational speaker, best-selling author, and one of only two women in Australia certified as an NLP Master Trainer (as of 2020), Cherry has dedicated her career to changing lives. She is the CEO of the Successful Minds Institute, creator of the world’s only Clinical Diploma in NLP & Hypnotherapy, and a captivating stage hypnotist whose Adelaide Fringe Comedy Hypnosis show earned 5-star acclaim.
Cherry’s journey began with 15 years in the corporate world, where she rose from real estate to become Deputy Chief Executive Officer in Local Government, eventually leading the IT department for a council amalgamation. This foundation gave her invaluable insights into leadership, communication, and organisational dynamics—skills she now uses to empower others. Combining her real-world experience with a sharp sense of humour and an engaging presence, Cherry has become a highly sought-after “edutainer” (educator and entertainer) who captivates audiences and delivers life-changing tools with down-to-earth relatability.
Through her workshops, retreats, and private coaching, Cherry has helped hundreds of people overcome obstacles such as stress, anxiety, depression, PTSD, phobias, weight challenges, obsessive thinking, and imposter syndrome. She also excels at guiding clients through business and relationship challenges, helping them break free from self-imposed limitations and awaken to their full potential. Cherry’s work teaches people to silence their inner critic—the infamous “itty, bitty, shitty committee”—and adopt a mindset of resilience, focus, and success.
Cherry’s impact goes beyond individual coaching. Her training programs produce world-class coaches who carry her mission forward, creating a ripple effect of positive change worldwide. She works with schools, businesses, and organisations to elevate communication, connection, and confidence. Whether equipping leaders with tools to inspire their teams or helping students unleash their potential, Cherry’s influence is felt at every level.
Cherry’s retreats are held on South Australia’s picturesque Yorke Peninsula, where she calls home. There, amidst the breathtaking ocean views, she not only trains NLP practitioners and Master Coaches but also welcomes individuals seeking transformation in a serene and inspiring environment.
When Cherry isn’t changing lives, she enjoys sitting on her deck, glass of fine red wine in hand, sharing laughter and stories with friends and family while soaking in the beauty of the ever-changing ocean. With her unstoppable passion for helping others thrive, Cherry is on a mission to create a globally “MindFit™” community, one mindset at a time.
Cherry Farrow
THIS IS MY MISSION
To empower and equip at least one individual in each household worldwide with NLP coaching skills to enable them to impact their family first and then the world in reducing Mental Disorders by creating a community of successful minds globally.
About Successful Minds
The Successful Minds Institute is at the forefront of personal and professional development, offering cutting-edge training in NLP (Neuro-Linguistic Programming), Hypnotherapy, and Coaching. Proudly led by Cherry Farrow, an internationally accredited Master Trainer and Coach, the Institute is home to the world’s first Clinical Diploma in Hypnotherapy and NLP, setting a new global standard in this transformative field.
We deliver a range of training formats—online, hybrid, and in-person courses—designed to cater to learners across the globe. Whether you're seeking personal growth, a rewarding career in therapy, or tools to elevate your corporate leadership skills, our programs empower you to succeed with confidence.
At Successful Minds Institute, we are deeply committed to ensuring that the quality of training is exceptional and immediately applicable in real-world scenarios. Our mission is to create MindFit™ individuals who can transform lives—starting with their own. Through immersive, hands-on practice in a monitored environment, our participants gain the skills and confidence to create meaningful change, whether in therapy, corporate business environments, or personal development.
Our training focuses on practical, life-changing techniques: Developing a growth mindset to overcome obstacles and achieve success. Mastering effective communication and emotional intelligence to build stronger relationships. Releasing negative emotions, limiting beliefs, and trauma to unlock your full potential. Building confidence in conflict resolution, negotiation, and collaboration.
Our training focuses on practical, life-changing techniques:
- Developing a growth mindset to overcome obstacles and achieve success.
- Mastering effective communication and emotional intelligence to build stronger relationships.
- Releasing negative emotions, limiting beliefs, and trauma to unlock your full potential.
Building confidence in conflict resolution, negotiation, and collaboration.
Imagine a world where every home has at least one NLP Master Practitioner. This is our bold vision. We believe that by empowering individuals to become MindFit™, we can inspire profound social change—helping people break free from limitations, heal from past experiences, and positively impact everyone around them.
Join us on this journey to create a global community of empowered, confident individuals who are equipped to change lives—one mindset at a time.
Meet the Team
Di Nash
Chief Operating Officer
Sharni-Marie Bates
Chief Strategy Officer
Muniza Ali
Head of Saudi Arabia
Satellite Office
Alisalman Jivani
Head of Pakistan
Satellite Office
What Others Say
What is NLP?
NLP was developed at the University of California by Richard Bandler, who was a student of computer science and mathematics and John Grinder, a professor of linguistics (Tosey & Matheson, 2003).
Grinder and Bandler studied people who were producing excellent results with the aim to discover exactly what was happening in the minds, bodies and behaviours of these people. Their ways of thinking, feeling and behaving to consistently achieve successful results. NLP
is a study of excellence.
NLP has achieved popularity in a variety of professions from teaching to coaching, counselling and therapy to lawyers, nursing to athletics, actors and musicians to Presidents, parenting to archaeology, in leadership, management and business because the collection of practical skills, techniques and strategies are easily adapted to any discipline.
NLP is an art and a science for success, a proven methodology in increasing resilience and the ability to master change and cognitive processes, promoting mental health, emotional intelligence and general wellbeing.
